Tarzaning in the Digital and Social Jungle
Not unlike Tarzan who knows how to navigate the jungle swinging from vine to vine, transitioning to Digital and Social media is about timing and coordination. We live in an increasingly more social and digital world; a world in which social currency has virtually capsized brand image. Consumers have a stronger voice. They crave experiences. As a result, clients and agencies are no longer in control of their brands; consumers are. Businesses who master the new consumer-brand dynamic will continue to swing. The journey does not have to be chaotic. LopezMora Business Design partners with brand builders in the areas of:
Social Strategy - With so many social platforms, it is difficult to know where brands should and shouldn't be. LopezMora Business Design will provide detailed reports that outline how to marry the right social medium with the brand. We offer best practices and content strategies to feed the communication calendar.
Organizational Structure - Groups in charge of new media tend to live within the confines of traditional marketing departments. Digital and Social Media can be disruptive not just in terms of what consumers want but also in the way organizations operate. LopezMora Business Design will help to determine roles and responsibilities to channel inherent disruptive energy into content creation and optimization of media investment.
Digital Media Integration - While many organizations work and are structured in silos, the brand should never appear fragmented. Digital media makes brand communication more engaging and interactive than ever before. It not only carries brand messages but it facilitates the marketing integration of touch points. LopezMora Business Design partners with brand management to drive true innovation and alignment with the Digital world.